Some think summer is all about bronzer—but we know the truth. Summer? Summer is about lips. Whether you go glossy or keep things bright and vibrant, the right hue can make all the difference in the world.
Kosas lipcolor shown in THRILLIST
 And while we do love breaking away from the chains of our makeup bags when we’re all glowy and bronzed from the sun, we still think a slick of lipstick makes any look pop, whether on the beach or walking down the aisle. When we discovered Kosas this spring, it was as if the beauty gods had answered our prayers. Here, finally, was the natural, luxe lip feel we’ve been hunting for.
Kosas Lipstick shown in ROSEWATER


Kosas founder Sheena Yaitanes grew up surrounded by cosmetics—her mom worked for iconic beauty brands Clarins and Clinique, and so her palate for color was developed at a young age. Blending art and science, she’s created a range of colors that universally flatter and nourish the lips with naturally emollient ingredients like grapeseed and rose hip oils. The shades are virtually feather-weight and glide on so easily, building intense color when layered or keeping things sheer with just a quick swipe.


kosas 5

In an array of hues that start at the perfect pinky nude (Stardust) to a vivid orange-red crush that’s ideal for summer (Thrillist), the selection is edited so well that you kind of need them all on your vanity. The boxy tube is also a major plus, as it’s not easily lost in your purse. Now that’s lip service.

Shop Kosas here!