Kosas founder Sheena Yaitanes grew up surrounded by cosmetics—her mom worked for iconic beauty brands Clarins and Clinique, and so her palate for color was developed at a young age. Blending art and science, she’s created a range of colors that universally flatter and nourish the lips with naturally emollient ingredients like grapeseed and rose hip oils. The shades are virtually feather-weight and glide on so easily, building intense color when layered or keeping things sheer with just a quick swipe.
In an array of hues that start at the perfect pinky nude (Stardust) to a vivid orange-red crush that’s ideal for summer (Thrillist), the selection is edited so well that you kind of need them all on your vanity. The boxy tube is also a major plus, as it’s not easily lost in your purse. Now that’s lip service.
Shop Kosas here!